Digital Marketing

Course Description

This extensive Digital Marketing course is designed to equip you with the skills and knowledge necessary to excel in the digital marketing landscape. It covers a wide range of topics, from the fundamentals of digital marketing and website creation to advanced SEO, advertising strategies, and campaign management. Whether you’re looking to start a career in digital marketing or enhance your existing skills, this course provides a comprehensive foundation and practical insights.

What You Will Learn

• The basics and benefits of digital marketing and website creation.
• How to set up and design websites using WordPress.
• Key concepts and strategies in SEO, including keyword research and on-page optimization.
• Utilizing Google My Business, Google Analytics, and Google Search Console for effective SEO and traffic analysis.
• Creating and managing Google Ads and YouTube advertising campaigns.
• Strategies for Facebook and email marketing, including WhatsApp Business API and affiliate marketing.
• Developing and executing digital marketing campaigns, with a focus on pharmaceuticals and other specific sectors.
• Advanced techniques for digital advertising and LinkedIn marketing.

Course Curriculum

• Introduction to Digital Marketing
  • Overview of Digital Marketing
  • Importance and Benefits
• Website Creation
  • Basics of Website Creation
  • Tools and Platforms
• WordPress Introduction
  • Introduction to WordPress
  • Setting Up WordPress
• Website Design in WordPress
  • Designing a Website with WordPress
  • Customizing Themes
• SEO Introduction
  • What is SEO?
  • Importance of SEO in Digital Marketing
• Keyword Research
  • Techniques for Keyword Research
  • Tools for Keyword Research
• Competitive Analysis
  • Understanding Competitive Analysis
  • Analyzing Competitors
• SEO Onpage Optimization
• Google My Business Profile
  • Setting Up and Optimizing Google My Business
• Off Page SEO
• Google Analytics
  • Introduction to Google Analytics
  • Analyzing Website Traffic
• Google Search Console
  • Overview of Google Search Console
  • Using Search Console for SEO
• Google Ads
  • Google Ads Introduction
  • Google Ads – Search Campaign
  • Google Ads Campaign
• YouTube Advertising
  • YouTube Skippable Ads
  • YouTube Earnings
• Facebook Advertising
  • Facebook Ads
  • Facebook Engagement Campaign
• Email Marketing
  • Strategies for Effective Email Marketing
• WhatsApp Business API
  • Introduction to WhatsApp Business API
  • Implementing WhatsApp Marketing
• Building a Pharmaceuticals Marketing Plan
  • Developing a Marketing Plan for Pharmaceuticals
• Affiliate Marketing
  • Basics of Affiliate Marketing
  • Strategies for Success
• Zenith Wellness
  • Digital Marketing for Zenith Wellness
  • Digital Marketing Creative for Zenith Wellness
• Advertisement by Using Digital Marketing
  • Techniques for Effective Digital Advertising
• Campaigns
  • Planning and Executing Digital Marketing Campaigns
• LinkedIn Marketing
  • Strategies for LinkedIn Marketing
• Google My Business Page
  • Optimizing Your Google My Business Page
• Keywords Research
  • Advanced Techniques for Keyword Research

Real Time Tasks

• Harnessing the Power of Google Search Ads: A Definitive Guide
• The Ultimate Guide to Affiliate Marketing
• Facebook Lead Ads
• On Page-SEO
• WhatsApp Marketing Strategy
• Mastering Digital Advertising: Advanced Strategies for Google Display, Mobile Apps, Performance Max, Gmail, and Remarketing Ads