Digital Marketing

Master Digital Marketing: From Fundamentals to Advanced Strategies

Course Curriculum

1. Introduction to Digital Marketing

  • Overview of Digital Marketing
  • Importance and Benefits

2. Website Creation

  • Basics of Website Creation
  • Tools and Platforms

3. WordPress Introduction

  • Introduction to WordPress
  • Setting Up WordPress

4. Website Design in WordPress

  • Designing a Website with WordPress
  • Customizing Themes

5. SEO Introduction

  • What is SEO?
  • Importance of SEO in Digital Marketing

6. Keyword Research

  • Techniques for Keyword Research
  • Tools for Keyword Research

7. Competitive Analysis

  • Understanding Competitive Analysis
  • Analyzing Competitors

8. SEO Onpage Optimization

  • Various Onpage SEO Techniques

9. Google My Business Profile

  • Setting Up and Optimizing Google My Business

10. Off Page SEO

  • Various Off Page SEO Techniques

11. Google Analytics

  • Introduction to Google Analytics
  • Analyzing Website Traffic

12. Google Search Console

  • Overview of Google Search Console
  • Using Search Console for SEO

13. Google Ads

  • Google Ads Introduction
  • Google Ads - Search Campaign
  • Google Ads Campaign Management

14. YouTube Advertising

  • YouTube Skippable Ads
  • YouTube Earnings

15. Facebook Advertising

  • Facebook Ads
  • Facebook Engagement Campaign

16. Email Marketing

  • Strategies for Effective Email Marketing

17. WhatsApp Business API

  • Introduction to WhatsApp Business API
  • Implementing WhatsApp Marketing

18. Building a Pharmaceuticals Marketing Plan

  • Developing a Marketing Plan for Pharmaceuticals

19. Affiliate Marketing

  • Basics of Affiliate Marketing
  • Strategies for Success

20. Zenith Wellness

  • Digital Marketing for Zenith Wellness
  • Digital Marketing Creative for Zenith Wellness

21. Advertisement by Using Digital Marketing

  • Techniques for Effective Digital Advertising

22. Campaigns

  • Planning and Executing Digital Marketing Campaigns

23. LinkedIn Marketing

  • Strategies for LinkedIn Marketing

24. Google My Business Page

  • Optimizing Your Google My Business Page

25. Keywords Research

  • Advanced Techniques for Keyword Research

26. Real Time Tasks

  • Harnessing the Power of Google Search Ads: A Definitive Guide
  • The Ultimate Guide to Affiliate Marketing
  • Facebook Lead Ads
  • On Page-SEO
  • WhatsApp Marketing Strategy
  • Mastering Digital Advertising: Advanced Strategies for Google Display, Mobile Apps, Performance Max, Gmail, and Remarketing Ads
  • Maximizing Social Media Impact: A Comprehensive Guide to Facebook Lead Generation and Ad Optimization
  • Mastering WordPress: Building Dynamic Websites with Modern Tools and Plugins
  • Advanced SEO Mastery: Navigating Google Algorithms and Implementing Schema.org for Optimal On-Page and Off-Page SEO