Digital Marketing

Learn SEO, SEM, SMM, Content Marketing, Email & WhatsApp Marketing, Analytics, E-commerce, AI-driven campaigns, and hands-on real-time projects to boost your marketing career.

Learning Mode

Online

Real-Time Projects

Practical Marketing Campaigns

Expert Mentorship

Guidance from Industry Professionals

Career Support

Placement Assistance & Certification

About the Course

The Digital Marketing Course by SkillDzire covers SEO, SEM, SMM, Content Marketing, Email & WhatsApp Marketing, Analytics, Affiliate & Influencer Marketing, E-commerce, Marketing Automation, and AI-driven campaigns. Gain hands-on experience with real-time projects to build a strong marketing portfolio.

Learn modern digital marketing strategies

Hands-on experience with real-time campaigns

Master SEO, SEM, SMM, Email, and Content Marketing

Industry-recognized SkillDzire certification & career guidance

Curriculum

Fundamentals & Strategy

  • Introduction to Digital Marketing
  • Traditional vs. Digital Marketing
  • Digital Marketing Funnel
  • Customer Journey & Buyer Personas
  • Goal Setting and KPIs
  • Branding & Positioning Strategies
  • Integrated Digital Marketing Strategy

Website Development

  • Basics of Web Hosting & Domain
  • WordPress Installation & Setup
  • Themes, Plugins, and Widgets
  • Website Structure & Navigation
  • Creating Landing Pages
  • Mobile Responsiveness
  • Website Optimization (Speed, SEO Basics)

SEO (Search Engine Optimization)

  • SEO Introduction & Types
  • Keyword Research Techniques
  • On-Page SEO (Meta, Headers, Images)
  • Off-Page SEO (Backlinks, Guest Posts)
  • Technical SEO (Sitemaps, Robots.txt, Core Web Vitals)
  • Local SEO (Google My Business)
  • Tools: Google Search Console, Ahrefs, SEMrush

SEM (Search Engine Marketing)

  • Google Ads Introduction
  • Keyword Match Types & Bidding Strategies
  • Creating Search Ads (Ad Copy, Extensions)
  • Display Ads & YouTube Ads
  • Google Ads Manager & Campaign Setup
  • Quality Score, CTR & Optimization
  • Conversion Tracking & Retargeting

SMM (Social Media Marketing)

  • Platforms Overview (FB, Insta, Twitter, LinkedIn)
  • Audience Targeting & Segmentation
  • Content Calendar Planning
  • Organic vs Paid Social
  • Running Facebook & Instagram Ads
  • LinkedIn Marketing & B2B Strategies
  • Influencer & Community Engagement
  • Performance Metrics & Reports

Content Marketing

  • Content Strategy & Lifecycle
  • Blog Writing & SEO Copywriting
  • Visual Content Creation (Canva, Tools)
  • Content for Different Platforms
  • Repurposing & Distribution
  • Storytelling & Brand Voice

Email & WhatsApp Marketing

  • Email Marketing Strategy
  • Tools (Mailchimp, Sendinblue)
  • List Building & Segmentation
  • Email Automation & Drip Campaigns
  • WhatsApp Business Tools & Campaigns

Analytics & Reporting

  • Basics of Data-Driven Marketing
  • Google Analytics 4 (GA4) Overview
  • Traffic Sources & User Behavior
  • Conversion Tracking & Goals
  • UTM Tags & Campaign Attribution

Affiliate & Influencer Marketing

  • What is Affiliate Marketing?
  • Affiliate Platforms (Amazon, CJ, Impact)
  • Creating and Managing Affiliate Programs
  • Influencer Outreach Strategy
  • Disclosure & Compliance

E-commerce & Marketplace

  • E-commerce Models & Platforms
  • Setting Up Shopify / WooCommerce Store
  • Product Listings & Optimization
  • Marketplace Marketing (Amazon, Flipkart)
  • Shopping Ads & Retargeting

Tools & Automation

  • Marketing Automation Overview
  • Tools: Zapier, HubSpot, Buffer, Hootsuite
  • Chatbots (ManyChat, Tidio)
  • CRM Integration Basics

Reputation & Mobile Marketing

  • Online Reputation Management (ORM)
  • Handling Reviews & Social Mentions
  • Mobile App Marketing Strategies

AI & Emerging Trends

  • Generative AI in Marketing (ChatGPT, DALL·E, Sora)
  • Voice Search & Smart Assistants
  • AR/VR in Digital Campaigns
  • Data Privacy & Ethical Concerns
  • Blockchain & Web3 Marketing

Hands-On Real-Time Exposure Tasks

  • AI-Driven Social Media Content Calendar (Instagram, Facebook & LinkedIn)
  • Advanced SEO Strategy: Voice Search & Featured Snippets
  • Google Ads & Performance Max Campaigns
  • Email Marketing Automation with Personalization & A/B Testing
  • WordPress to WooCommerce: Niche Website Setup & Conversion Optimization
  • Influencer & Micro-Influencer Marketing Strategy
  • Video Marketing & YouTube SEO with Shorts, Reels & TikTok Integration
  • Analytics & Conversion Tracking with GA4 & Tag Manager
  • Marketing Automation with CRM Integration
  • AI & Chatbot Marketing: Lead Capture with WhatsApp, Messenger & Website Bots
Download Full Curriculum (PDF)

Projects You Will Work On

SEO Website Optimization

Optimize a website for search engines and improve organic traffic using on-page and off-page SEO techniques.

Google & Social Ads Campaign

Create and manage paid campaigns on Google, Facebook, and Instagram to generate leads and sales.

Email & WhatsApp Marketing

Build automated email and WhatsApp campaigns to nurture leads and increase conversions.

Student Testimonials

"This Digital Marketing course helped me gain practical skills and land my first marketing job."

- Priya Sharma

"Hands-on projects and campaign-based learning boosted my confidence and portfolio."

- Arjun Mehta

"SkillDzire’s Digital Marketing program made me job-ready with real-world marketing experience."

- Kavita Rao