Foundations of Digital Marketing

Learn the fundamentals of online marketing including SEO, social media marketing, content creation, email campaigns, online advertising and website analytics. Build practical skills to promote brands, products and services on the internet.

Search Marketing

SEO & Google Ads

Social Media

Facebook & Instagram Marketing

Email Campaigns

Lead Generation

Career Support

Digital Marketing Jobs

About the Course

The Foundations of Digital Marketing Course introduces students to online marketing strategies used by modern businesses. You will learn how websites attract visitors, how companies use social media platforms to promote brands, how email campaigns generate leads and how advertisements appear on Google and social platforms. This course is ideal for students, job seekers, entrepreneurs and freelancers who want to start a career in digital marketing.

Curriculum

Introduction to Digital Marketing

  • Traditional vs digital marketing
  • Digital marketing channels
  • Customer journey and funnel
  • Marketing strategy basics

Website & Content Basics

  • Domain and hosting
  • WordPress website overview
  • Landing pages
  • Content writing basics

Search Engine Optimization (SEO)

  • Keyword research
  • On-page SEO
  • Off-page SEO
  • Website ranking factors

Social Media Marketing

  • Facebook marketing
  • Instagram marketing
  • LinkedIn basics
  • Content planning

Google Ads & Paid Advertising

  • Google Ads basics
  • Search ads
  • Display ads
  • Ad campaign setup

Email Marketing & Lead Generation

  • Email campaign creation
  • Lead capture forms
  • Automation basics
  • Conversion techniques

Web Analytics

  • Google Analytics basics
  • Traffic analysis
  • User behavior tracking
  • Performance measurement

Practical Case Studies

SEO Website Optimization

Optimize a website to rank on Google search.

Social Media Campaign

Create social media marketing plan.

Ad Campaign Analytics

Analyze marketing campaign performance.

Student Testimonials

"I learned SEO and got freelance clients within one month."

- Harish Kumar

"The social media marketing practical sessions were very helpful."

- Nisha Patel

"Now I can run ads and manage business Instagram pages."

- Vivek R