Digital Marketing Online Course

90 Days Intensive Online Digital Marketing Course. Live Projects with Experts and Certification on Completion.

90 Days
Online Sessions
29,500/- plus GST
EMI Facility Available

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How SkillDzire Will Make You Industry Ready

Interaction with Experts

Trained by Industry Experts

Realtime Assignment

Case studies & assignments

Completely Online

Learn from Anywhere

Doubts Clarification

Regular Q&A Sessions

Certificate of Training

Get SkillDzire Certification

Tests & Mock Interviews

Technical tests & interviews

Project Based Learning

Work on real projects

Placement Support

Dedicated placement team

Minimum Prerequisites

A device with internet

Get Trained by Industry Experts From

and many more..

Course Curriculum

What is Marketing?
How we do Marketing?
What is Digital Marketing?
Benefits of Digital marketing
Digital marketing platforms
Traditional Vs. Digital Marketing
Defining Marketing Goals
Latest Digital marketing trends
Case studies of Digital Campaigns

What is Website?
What is Domain Name
Types of Domains
Domain name suggestions
Premium Domains
Register a Domain Name
Web Hosting Concepts
Domain/Hosting Business
Types of Websites
HTML, CSS and Java Script
Popular CMS
What is WordPress
Benefits of using WP
WordPress Installation
Admin Interface Basics
Default Settings in WP
Types of Themes
Theme Settings and Customization
Managing Themes
Content management in WP
Categories, Tags and Posts
Pages and Sub Pages
Custom Content Types
Adding a menu to the website
Plugins and Widgets
Using Plugins in Site
Adding widgets to the website
The Best Plugins in WP
Practical WordPress Project Example

Introduction to SEO Digital Marketing
About Search Engine
Latest Algorithm Updates & Changes
Keyword Analysis
Conduct Page-Level Optimization
Content Strategy
SEO On-Page Optimization
SEO Off-Page Optimization
Learn to Monitor, Analyze and Report on SEO Performance (Part -2)
Google SEO Local Listing Optimization
SEO TOOLS
SEO 3rd Party Analysis Tools
Identify and Resolve Technical SEO Issues
Mobile SEO
Social Media for SEO
Landing Page Creation for SEO
WordPress CMS
FileZilla
SEO Reporting
SEO Strategy Plan

Introduction to Keyword Research
Types of Keywords
Keyword Research Methodology
Business Analysis
Product/Services Categorization
Google Keyword Planner Tool
In-depth Analysis with Keyword Planner
Other Keyword Tools
Competition Analysis
Manual Competition Analysis
Paid Competition Analysis tools
Finalizing the Keywords List

Introduction to On page
On page Analysis Methodology
Fundamental On-page Factors
Domain name in SEO
Importance of HTTPS
URL Optimization
Title Tag Optimization
Meta Tags Optimization
Content Optimization
Heading optimization
Internal Links
Image Optimization
Social Signals & Footer

Website Speed Optimization
Speed Analysis Tools
Sitemaps Generation
Robots.txt File
URL Redirecting Techniques
Canonical Links
Rich Snippets
New Updates in On page.

Google Search Console

What is Search Console
Features of Search Console
Site Verification Process
Location Targeting
Search Performance Tool
Link Analysis Tool
Manual Actions
Sitemaps Tool
Fetch as Google Tool
Crawl Errors Analysis
The Latest updates in Search Console

Introduction to Off page (Link Building)
Link Building Guidelines
Types of Backlinks • Link Analysis Tools
Directory Submissions
Local Business Submission
Classified Posting
Q & A Backlinks
Blogging & Blog Comments
Guest Blogging
Press Release
Document Sharing
Other Advanced Strategies

What is Local SEO?
Importance of Local SEO
Submission to Google My Business
Optimizing the GMB Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local Submissions
Google My Business Analytics

Process

Types of Penalties
Manual Actions
Apply for Reconsideration
Algorithm Update Recovery Method
Compare the Before/After date
Panda recovery process
Penguin recovery process
Mobile friendly update
How to use DisAvow Tool

Reports Analysis

Google Analytics Reports
Search Console Reports
Website Position Analysis
Website Monthly Reports
Backlinks Reports
Paid Tools for monitoring

Introduction to Paid Advertising
Google Ads Account setup
Interface Tour and Billing Settings
Account Structure
PPC Campaign Settings
Ad Group setup
Keyword Match Types
Keyword Research Tools
Ad Formats & Guidelines
Ad Extensions
Understanding Ad Auction
What is Quality Score
Factors to improve Quality Score
Actual CPC Calculation
Types of CPC’s
Bidding strategies
What is Conversion?
Implementing conversion tracking
Calculating ROI
What is DSA ?
Create a DSA Campaign?
Segments and Filters
Search Terms and Ad Auctions
Customization Tools
Generating Reports

Google Ads Express

What is Ads Express (Smart Campaign)
Benefits of Smart Campaign
Creating Campaign for Local Results
Bidding & Budgets Setup
Ad Creation
Reports

What is Display Advertising
How Display Ads Works
Creating a Display Campaign
Bidding Strategies
Targeting Option in Display Network
Exclusion options
Ad Formats and Sizes
Conversion Tracking
Display campaign reporting
What is Remarketing?
Benefits of Remarketing Strategy
Types of Remarketing Audience
Building Remarketing List
Building Custom Audience List
Creating Remarketing Campaign
Remarketing Ads Design
Dynamic Ads
Remarketing Lists for Search Ads (RLSA)

State of Mobile Usage
Benefits of Mobile Marketing
Mobile Marketing Goals
App Creation Strategy
App Optimization Service (AOS)
Universal App Campaign
Call Only Campaign
Conversion Tracking
Reporting in Mobile Ads

Importance of Video Marketing
Types of YouTube Ads
Location Targeting
Bidding Strategies
Automatic Targeting
Adgroups Setup
Targeting Options in Video Ads
Types of Ad Formats
Ads Cost Options
Measuring the Results of Campaign
Conversion Tracking

Advanced Features

Google Account Access
Access Levels
My Client Centre (MCC)
Google Ads Editor
Export / Import Details
Shared Library Features

Introduction to Bing Ads
Creating Bing Ads Account
Bing Ads Campaign
Exporting the Campaigns
Generating Reports
Bing Ads Certification

Advertising Introduction to SMM

What is social media?
Benefits of using SMM
Social Media Statistics
Goals of Social Media Marketing

Facebook Marketing

Types of Facebook Account
Personal Account Setup
Facebook business page setup
Types of Business pages
Cover Photo/Video Design
Page Settings & Options
How to Increase Facebook Likes
Facebook Content Strategy
Types of Posts and Statistics
Examples of Creative Posts
Designing FB Posts
User engagement metrics
Facebook Insights
Facebook Groups
Facebook Apps

Facebook Advertising

What is Facebook Ads
Types of Objectives
Popular Ads Campaigns
Defining Target Audience
Types of Targeting
Bidding & Budget Settings
Types of Ads
Designing FB Ads
Setup of Facebook Pixel
Conversion Tracking Pixel
Remarketing Strategy
Reports & Analytics

What is Twitter?
Benefits of Twitter
How brands use Twitter
Customizing the profile
Profile Photo & Header Image
Types of Tweets
Content strategy for Twitter
How to increase Followers
Post your First Tweet
Analysis of Big Brands
What is HashTag?
Hashtags and its uses
How to use Trending #Tags
Tools for Twitter marketing
Twitter Analytics
Setup Twitter Ads Account
Types of Campaign
Create your Campaign
Followers Campaign
Traffic & Conversion Campaign
Targeting Options • Bidding & Budget
Twitter Ad Format
Image Ads • Video Ads
Twitter Cards
Conversion Tracking
Measuring Results (KPI’s)
Remarketing Strategy
Targeting Remarketing Audience

What is LinkedIn?
Benefits of LinkedIn Network
Create a LinkedIn profile
Optimizing the profile
Skills and Endorsements
Creating new connections
Posting content in profile
LinkedIn Groups
Finding Jobs on Linkedin
Creating company page
Customization of page
Posting on LinkedIn Page
Why LinkedIn Ads
Types of Campaigns
Creating a Campaign
Bidding & Budget
Target Audience Settings
Types of Ads
Leads Generation Campaign
Conversion Tracking
Creating a Remarketing Campaign
LinkedIn Ad Reports

What is Instagram
Instagram statistics
How Brands use Instragram
Creating Instragram Account
Types of Instagram Accounts
Linking Instagram with Facebook
Tour of Instagram App
What works in Instagram
Types of Content (Posts & Stories)
Post Designing Tools
Stories & Highlights
Importance of Hashtags
How to use Hashtags
Popular Tools for Instagram
Engagement Metrics
Instagram Analytics
Instagram Ads
Types of Campaign
Creating your Campaign
Measuring Results

What is Pinterest?
Pinterest Statistics
How brands use Pinterest
Creating a Pinterest Account
Types of Accounts
Customizing the Profile
Pinterest Strategy
Boards on Pinterest
How to manage boards
Pins and Links
Generating Engagements
How to use InfoGraphics
Integrating Pinterest in Site
Engagement Metrics for Pins
Pinterest Analytics
Advertising options on Pinterest

What is Quora?
Quora Statistics
Benefits of Quora Marketing
Top Quora Users & Brands
Creating Quora Account (Personal/Company)
Optimizing the Quora Profile
Following Topics & Users
Understanding the Quora Policies
How to Answer the Questions
Engaging with Users
How to Increase Followers
Quora KPI’s
Quora Stats Tool
Creating Quora Ads Account
Types of Campaigns
Types of Audience Targetting
Bidding & Budget Settings
Types of Ad Formats
Implementing Conversion Tracking
Remarketing Integration
Types of Remarketing Audience
Creating a Remarketing Campaign
Measuring Results of Campaign

What is Slideshare?
Benefits of Slideshare
Create Slideshare Account
Optimizing the Profile
Top Slideshare Profiles
Document Creation Strategy
Types of Documents
Creating Documents
Optimizing Document
Embedding Documents in Website
Engagement Metrics
Slideshare Analytics

What is Email Marketing?
Importance of Email Marketing
Popular Email Marketing Software’s
Email Marketing Goals
Introduction to Mail Chimp
MailChimp pricing structure
Account setup and settings
Email marketing strategy
Creating a Subscriber List
Integration of Forms in Site
Import subscribers in list
Types of Email marketing campaigns
Email Marketing Campaign
What is Newsletter
Design a Newsletter
Analysing Reports of Campaign

What is ORM?
Why we need ORM
Examples of ORM
Areas to analyse in ORM
Search Engines
Blogs & Websites
Review Sites
Complaint sites
Social Media
Search Engine ORM Strategy
Autosuggestion & Related Searches
Search Engine Results
Image Search Results
Blogs & Websites ORM
Solutions for external websites
Complaint Sites ORM
Managing Reviews
Popular Review Sources
How to get Positive Reviews
How to respond to Negative Reviews
How to handle Fake Reviews
How to Manage Social Media ORM
Popular networks for ORM
Common ORM Issues
How to handle the issues
Action Plan for ORM Project
Tools for ORM

What is Inbound Marketing?
Why use inbound marketing
Know your Target audience (Buyer Persona) Analysis
Stages of Inbound Marketing
Types of Content
How to generate Ideas.
Content Marketing Strategy
Lead Generation Technique
Landing Page Designing
How to Close Customer
Customer Delight Stage
HubSpot Certification

Introduction to Analytics
Implementing Analytics Code
Setup of Conversion Tracking Code
Types of Reports
Audience Reports
Acquisition Reports
Behaviour Reports
Conversions Reports
Google Tag Manager

Introduction to Social Media + Blogs
Latest Trends & Stats in Social Media along with Success Stories
Social Media Algorithm
Facebook Page Creation
Facebook Page Setting & Customization
Facebook Algorithm
Canva Tool & various Creative Creation Tools & How to Create GIFs
Facebook Organic Strategy
Facebook Canvas
Introduction to Instagram & its Various Features
Introduction to Twitter
Twitter Organic Strategy
Introduction to #tags
Introduction to LinkedIn
Creating a Company Page & Profile Structuring with LinkedIn
Organic Strategy in LinkedIn
Google Plus Profile & Page for your Business
How Social Media is Linked to SEO
SMO Vs PPC
Social Media Reporting
Social Media 3rd Party Tools

Ideal for a Career as:

Digital Marketing Executive
Social Media Marketing Specialist
Director – Digital Marketing
Digital Marketing Consultant
SEO Executive
Digital Marketing Manager
Digital Marketing Strategist
SEO Specialist
Business Development Representative
Digital Marketing Analyst
Digital Marketing Trainee
Sales Person

Only Limited Seats Left in the Next Batch!

Enroll Now

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Dedicated Placement Support to Land your Dream Job

Resume Building

Helping to Build a strong CV.

Mock Tests and Interviews

Internal tests to get you industry ready.

Grooming sessions

Focusing on your strengths and weeknesses.

Scheduling Interviews

Arranging interviews for suitable job profiles.

Only Limited Seats Left in the Next Batch!

Enroll Now

Request Callback

Recent Placements

Shivam

Grad. Eng. Trainee

Stelmec

Anil

Electrical Engineer

Planet Energy

Aadharsh

Site Supervisor

FIJOS

Sriragh

Site Supervisor

Elite

Jiban

Grad. Eng. Trainee

Stelmec

Ramya

Procurement Eng.

Micron Electricals

Vinay

Grad. Eng. Trainee

Micron Electricals

Chiranjeevi

Grad. Eng. Trainee

Premier Energies

Vinitha

Procurement Eng.

Micron Electricals

Yogesh

Grad. Eng. Trainee

Micron Electricals

Lakshmi

Tech Sales Expert

Pure EV

450+ Companies Have Hired SkillDzire Learners

and many more..

Get Certified

Be Industry Ready..

Industry-Ready Certification

Improve your credibility & chances of getting hired.

Shareable and Official

An authentic proof of your skills.

Stand Out from Others

Gets you placed with higher salaries..

Only Limited Seats Left in the Next Batch!

Enroll Now

Request Callback

Frequently Asked Questions

After 45 days of joining date we will initiate placement process based on students performance, which will be decided by mock-interviews & technical tests on every Saturday.
We will take care about your grooming sessions like communication, body language etc.

YES! All Job-Oriented Courses have Easy Monthly Installments & Pay Later options. EMIs are starting from ₹999/-* based on the course and bank chosen.
No-Cost EMI is also available for selected courses.
Payment partners: EarlySalary, ZestMoney & Pay Later by ICICI Bank. EMI on Credit/Debit Cards are also available with most banks.
Note: These credit facilities are provided by third-party service providers and not directly managed by SkillDzire. So you may be subject to their eligibility criteria and requirements like your Credit Score and banking partner’s terms and conditions.

As per our placement reports, for most of the in-office jobs like design engineer, companies prefer female candidates. Almost 30-40% of these positions are occupied by female candidates.

Based on your preference. If you wish to work in Delhi, we’ll prioritize accordingly and connect you to the companies in Delhi.
But please make sure that you can attend interviews in your selected cities.

NO! Anyone can join irrespective of their (%) percentages. Only requirement is to have a Dezire to Learn.

Daily 3–4 Hrs.
Monday – Friday.

You just need a laptop & an internet connection.

Duration depends on the course you choose. Usually it is 90 Days for Courses & 4 Weeks for Skillshots (Internships).

Online LIVE & Recorded Sessions.

We will provide video recordings of that particular session(s).

We will show you career path in all directions like designations, packages, onsite offers etc. Our 2 months of intensive training is equivalent to the knowledge gained in 2 years of industry exposure.

We have dedicated Placement Team, actively contacting companies and top recruiters across India, and scheduling interviews for all our qualified students, Everyday!

Only Limited Seats Left in the Next Batch!

Enroll Now

Request Callback

What Our Students Say

First I would like to thank entire #skilldzire team for the support & guidance. Its the best platform for future development of a fresher student and they also give lifetime support. Faculties give in-depth explanation for our queries. I gained so much Practical knowledge. For people who are looking to get job in core side It is the best platform to join.

Ramya Jalula

SkillDzire is a good place for your post qualification refreshing course or as a beginner. The tutors are so good & friendly, promptly replying to your concerns, encouraging & enthusiastic. i recommend to everyone who wants a push in their career. Exams & tests even make it better, modules are taught well in logical order making it easier to learn step by step.

Toivo Nelomba

Thank you SkillDzire for making me acheive my dream job. It helped me improve my skills in softwares and explore the competitive world. Thanks to all the teachers who helped me in learning and solving my doubts with patience and encouraged me to get the job thank u one and all @skilldzire

Sandesh Mangilipelly

Skilldzire is a platform to enhance our skills, they deliver quality lectures, very supportive faculty, they guide us to choose our career path in correct way, Pradeepa mam has always supported and guided me.
I’m very thankful to Vivek Sir, Pradeepa mam, Salma mam, Sonu sir and all skilldzire team.

Prajwala

It was really good experience with skilldzire team, the content of the course was really valuable and added to my knowledge , the team coordinators were really supportive and gave all the required information ,it really helped me get the required knowledge and certificates!!

Edla Vikramadithya

I would like to thank whole team of #skilldzire for their wonderful support and encouragement. Skilldzire is the best platform for freshers to get placement in core industries. Class timings are comfortable for all and faculty are good at teaching industry related skills. Whole team was friendly with students.

Naga Sai

Digital Marketing Online Course

How SkillDzire Will Make You Industry Ready

Get Trained by Industry Experts From

Course Curriculum

Ideal for a Career as:

Dedicated Placement Support to Land your Dream Job

Resume Building

Mock Tests and Interviews

Grooming sessions

Scheduling Interviews

Recent Placements

Shivam

Anil

Aadharsh

Sriragh

Jiban

Ramya

Vinay

Chiranjeevi

Vinitha

Yogesh

Lakshmi

450+ Companies Have Hired SkillDzire Learners

Get Certified

Industry-Ready Certification

Shareable and Official

Stand Out from Others

Frequently Asked Questions

What Our Students Say

Most Viewed Courses

Course Information

Course Instructor

Module 1 : Introduction to Digital Marketing

Module 2 : Website Designing with WordPress

Module 3 : SEO

Module 4 : Keyword Research & Competition Analysis

Module 5 : On page Optimization

Module 6 : Technical On page SEO

Module 7 : Off page Optimization (Link Building)

Module 8 : Local SEO Strategies

Module 9 : Recovery Process & Reporting Algorithm Recovery

Module 10 : Google Ads – Pay Per Click (PPC) Campaign

Module 11 : Display Advertising & Remarketing Display Ads

Module 12 : Mobile Marketing Strategies

Module 13 : YouTube (Video Marketing) & Advanced features

Module 14 : Introduction to Bing Ads

Module 15 : Facebook Marketing

Module 16 : Twitter Marketing & Ads

Module 17 : LinkedIn Marketing & Ads

Module 18 : Instagram Marketing

Module 19 : Pinterest Marketing

Module 20 : Quora Marketing & Ads

Module 21 : Slideshare Marketing

Module 22 : Email Marketing Strategies

Module 24 : Inbound Marketing Strategies

Module 23 : Online Reputation Management (ORM) Strategies

Module 25 : Google Analytics Report

Module 26 : Social Media Marketing

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