Digital Marketing Internship

  • 3 Modules
  • 4 Weeks
  • 2,999


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Module 1 : Internet Marketing Foundation

  • Introduction
  • Technical terms
  • Successful website
  • Search Engine mechanism
  • History
  • Google search Algorithm
  • Google Updates

 

Module 2 : Marketing Analytics

  • Introduction
  • How analytics works
  • Key Metrics
  • Key Performance indicators
  • Making better decisions with Analytics
  • Attribution
  • Digital Tools to Evaluate campaigns
  • Demystifying digital campaigns
  • Identify right success metrics for a campaign
  • Free tools to identify campaign metrics: Google analytics

 

Module 3 : SEO

  • On Site SEO
  • Choose target keywords phrases
  • Relevance
  • Quality and other SEO considerations
  • Off Site SEO
  • Popularity metrics
  • Link building
  • Content Marketing
  • Beginners guide to content marketing
  • Blogging for beginners
  • Understanding influencer marketing