Digital Marketing Internship
- 3 Modules
- 4 Weeks
- 2,999
Module 1 : Internet Marketing Foundation
- Introduction
- Technical terms
- Successful website
- Search Engine mechanism
- History
- Google search Algorithm
- Google Updates
Module 2 : Marketing Analytics
- Introduction
- How analytics works
- Key Metrics
- Key Performance indicators
- Making better decisions with Analytics
- Attribution
- Digital Tools to Evaluate campaigns
- Demystifying digital campaigns
- Identify right success metrics for a campaign
- Free tools to identify campaign metrics: Google analytics
Module 3 : SEO
- On Site SEO
- Choose target keywords phrases
- Relevance
- Quality and other SEO considerations
- Off Site SEO
- Popularity metrics
- Link building
- Content Marketing
- Beginners guide to content marketing
- Blogging for beginners
- Understanding influencer marketing